The Ultimate Guide To Sustainable Fashion Brands

If you’re like me, the term “sustainable” is pretty polarizing. It evokes images of hippies in tie-dye who preach about the evils of capitalism and send you Facebook messages about how much they hate big corporations. 

But sustainable fashion isn’t that! It’s actually something that we can all be a part of if we want to, and there are plenty of brands out there that are committed to making beautiful clothes while also keeping their impact on the planet in mind.

With this guide, I’ll show you some ways to get involved with sustainable fashion: from where to buy pieces online and offline, how to avoid giving your money directly back into large companies’ hands (and instead support smaller ones), which brands are leading the charge on sustainability initiatives and why it matters so much for our future generations. 

Here’s everything you need to know about sustainable fashion!

The ULTIMATE Guide To Sustainable Fashion On A Budget
Sustainable fashion promotes ethical and eco-friendly practices.
Conscious shopping and mindful consumption are crucial in supporting sustainable fashion.
Consider factors such as materials used, fair trade certifications, and labor conditions when choosing sustainable fashion brands.
Fast fashion prioritizes trends over sustainability, while sustainable fashion focuses on long-term impact and durability.
Supporting sustainable fashion doesn’t always require spending a lot; explore secondhand options and take care of your clothes to extend their lifespan.


DSTLD, which stands for “designer, startup, lifestyle and denim,” is a Los Angeles-based denim brand that’s committed to sustainability. 

They use premium denim fabrics and handcraft each pair of jeans in the USA. Their products are made with ethical production methods and they are dedicated to helping homeless youth, too for every pair of jeans you purchase from them, they will donate a pair to someone in need. 

For example: when you buy two pairs of jeans from DSTLD (and you’ll want to), your order will automatically be fulfilled by both an employee and a homeless person who has been trained on how to sew.

The company was founded by Steven Shulman after he experienced firsthand the problem of homelessness while volunteering at Skid Row Mission in Downtown Los Angeles during college. 

He decided that rather than just donating money or food like his peers were doing at the time (which doesn’t always create lasting change), he’d make clothes instead since clothing is often what people need most when they’re trying to get back on their feet again after losing everything due

to circumstances beyond their control such as illness or injury — not even mentioning whether those circumstances might prevent someone from being able to work at all!

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Reformation is a sustainable fashion brand that makes its clothing in Los Angeles. Its mission is to create the most ethical and sustainable clothing possible by using organic cotton, recycled polyester and Tencel. 

Reformation sells its clothes for between $60-$225 per item, making it competitive with other high-end labels like Everlane or J.Crew (which offer comparable prices).

Brand NameReformation
LocationLos Angeles, California
MissionEthical and sustainable clothing
FabricsOrganic cotton, recycled polyester, Tencel
SustainabilityFocus on reducing environmental impact


Madewell is an American fashion brand that was founded in 1937. The brand focuses on casual clothing, footwear and accessories. They use sustainable materials in their products, such as organic cotton and recycled polyester.

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Eileen Fisher

Eileen Fisher is a clothing company that has been around since 1977. It was founded by Eileen Fisher, who grew up in rural Michigan and came from a family of tailors. 

As an art teacher she wanted to create pieces that allowed women to express their personalities through clothes. She began making dresses out of her own home and selling them on consignment in New York City boutiques, where they were immediately successful. 

Today Eileen Fisher is known for its sustainable business practices, including using organic cotton and recycled materials in their clothing as well as local suppliers to make their garments.

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Everlane is a brand that makes basics, including t-shirts, sweatshirts and jeans. It also sells accessories like backpacks, belts and jewelry. 

Everlane has a transparent pricing policy where it tells customers exactly how much money is spent on materials to make each product.

Everlane does not use traditional advertising because they believe in the power of social media to reach their audience directly. 

This allows them to save money on marketing costs while maintaining an authentic look and feel across all channels of communication with customers (including Facebook Messenger chatbots).

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Cuyana is a luxury brand that makes clothes from high-quality materials. The company was founded in 2011 by Cuyana founder and CEO Christina Xu, who wanted to create clothes that were beautiful, functional, and sustainable.

Cuyana has grown into a global brand with retail locations in Los Angeles and New York City as well as an online store. You can shop their pieces online or at the Cuyana stores in LA and NYC!

Brand NameCuyana
Year Founded2011
Founder & CEOChristina Xu
Product FocusLuxury clothes
Material QualityHigh-quality
ValuesBeauty, Functionality, Sustainability


H&M is a Swedish clothing retailer that was founded in the 1950s by Erling Persson. It has since grown to become one of the largest fashion companies in the world, with a presence in 64 countries and more than 4,600 stores worldwide.

H&M Conscious is H&M’s sustainable fashion line, which includes an assortment of clothes made from organic cotton and recycled polyester, including denim jeans (for men), skirts and dresses for women, hoodies for men and women.

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We hope you’ve enjoyed the list and our insights into sustainable fashion brands. We believe that there are many more than just the ones we have featured here, but these are some of our favorites because they offer high-quality products with a conscience. 

If you want to get involved with sustainable fashion, then we encourage you to check out these brands before looking anywhere else.

Further Reading

Here are some additional resources to explore sustainable fashion:

Good On You Guide to Sustainable Fashion: Discover a comprehensive guide to sustainable fashion, including ethical brands, environmental impact, and tips for building a conscious wardrobe.

Vogue’s Ultimate Guide to Sustainable Fashion: Vogue provides an in-depth exploration of sustainable fashion, highlighting designers, trends, and practices that promote a more sustainable approach to style.

The Ultimate Guide to Sustainable Fashion by Ran by Nature: Explore Ran by Nature’s ultimate guide to sustainable fashion, featuring valuable insights on conscious shopping, mindful consumption, and eco-friendly fashion choices.


What is sustainable fashion?

Sustainable fashion refers to clothing, accessories, and footwear produced and consumed in an environmentally and socially conscious manner. It emphasizes minimizing the negative impact on the planet and promoting fair working conditions throughout the supply chain.

How can I shop for sustainable fashion?

When shopping for sustainable fashion, look for brands that prioritize ethical and eco-friendly practices. Consider factors such as materials used, manufacturing processes, fair trade certifications, and labor conditions. You can also explore secondhand and vintage options to reduce waste and support a circular economy.

What are some sustainable fashion brands to check out?

Several sustainable fashion brands are making positive changes in the industry. Some notable options include Patagonia, Eileen Fisher, Stella McCartney, Reformation, and Veja. These brands prioritize sustainability throughout their production processes and offer stylish, eco-friendly alternatives.

What is the difference between sustainable fashion and fast fashion?

Fast fashion refers to inexpensive, rapidly produced clothing that often prioritizes trends over quality and sustainability. Sustainable fashion, on the other hand, focuses on minimizing environmental impact, promoting fair labor practices, and offering durable and ethically made products.

It encourages mindful consumption and considers the long-term effects of the fashion industry on the planet and people.

How can I support sustainable fashion without spending a lot?

Supporting sustainable fashion doesn’t always mean spending a lot of money. You can start by making conscious choices, such as buying less and focusing on quality over quantity.

Explore thrift stores, clothing swaps, and online resale platforms for affordable secondhand options. Additionally, take care of your clothes to extend their lifespan and reduce the need for frequent replacements.