About Me

Hi, you! I’m Hellen James.

I’m a beauty and fashion writer who loves to make the world a little more stylish and I’d love for you to join me in the fun!

I’ve been writing about beauty and fashion since I was a kid, but it wasn’t until recently that I really knew what it meant to be a real expert.

My passion has always been to make sense of things that are often confusing or unknown like how to use a curling iron or how to wear high heels (yes!) and share them with people who might not have had anyone else who could explain them clearly before.

When someone asks me for advice on something like makeup or clothes, I want them to be able to look at my words and know that they can trust me.

That’s why this blog is so important: It’s time for fashion and beauty to stop being stuffy!

This blog will show you how it can express your individuality, while also giving you all the information you need to make sure that your style is perfect every time whether it’s formal or casual, trendy or classic.