10 Eco-Friendly Beauty Brands You Need To Try Now

When it comes to beauty and makeup, there are plenty of options out there that boast all-natural ingredients. 

But being eco-friendly doesn’t always mean being natural; in fact, some “natural” products can be full of harmful chemicals while others are actually more sustainable than they seem! 

For instance, I’ve tried tons of brands claiming to be vegan or cruelty-free only to discover that they use beeswax or carmine (a red dye made from crushed cochineal beetles). Not cool—or cute! Here’s my list of ten ethical beauty brands that are actually worth your time:

Top 10 Eco-Friendly Makeup Brands You Need to Try Now!
1. Eco-friendly beauty brands offer sustainable alternatives to traditional beauty products.
2. Using organic skincare products can benefit both your skin and the environment.
3. Sustainable fashion brands prioritize ethical and environmentally conscious practices.
4. Stay up-to-date with the top sustainable beauty products of the year.
5. Natural makeup is a healthier and more sustainable option for beauty lovers.


Tarte is a natural beauty brand that uses high quality ingredients. They are cruelty-free, paraben-free, and gluten-free. Tarte also has a range of products for all skin types from dry to oily to sensitive so there’s something for everyone!

Their products are affordable too: The best thing about them is that they’re affordable compared to other natural brands like Nudestix or Burt’s Bees (although Tarte does have some pricier items).

Using organic skincare products not only benefits your skin but also contributes to a sustainable and eco-friendly lifestyle. Discover the power of nature with our list of 15 organic skincare products that will transform your beauty routine.

Alima Pure

Alima Pure is an eco-friendly mineral makeup brand that is cruelty-free, vegan and natural. The products are formulated with 100% pure minerals including zinc oxide and titanium dioxide which provide broad spectrum sun protection without harmful chemicals. Plus, the packaging is recyclable!

While you may have never heard of Alima Pure before, this brand has lots of fans in the green beauty community. 

If you’re looking for a new eco-friendly beauty brand to try out yourself, then you need to add Alima Pure to your shopping list ASAP.

Explore the numerous advantages of using organic beauty products for your skin and the environment. Dive into the world of natural beauty and discover why more people are choosing organic beauty products for a healthier and more sustainable approach to self-care.


Lush is a British cosmetics retailer that sells handmade cosmetics, toiletries and other products. The company has been a certified B-Corporation since 2013 and has a strong focus on ethical trading practices and environmental sustainability.

Lush also offers different initiatives for customers to reduce their carbon footprint. You can search for stores near you that sell Lush products by visiting their website or choosing from your location on their app!

LushBritish cosmetics retailer with handmade products
CertificationCertified B-Corporation since 2013
EthicsStrong focus on ethical trading practices
SustainabilityCommitment to environmental sustainability

Aveda Corporation

Aveda Corporation is a company that uses plant-based ingredients and a wide variety of natural botanicals in their products. This is a great option if you’re looking for organic or all-natural options.

Aveda also has a strong commitment to environmental sustainability, which includes the use of recycled materials and packaging as well as sustainable manufacturing practices. 

They also have an active outreach program through their Aveda Institute where they teach other beauty professionals about green practices and how to incorporate them into their own businesses.

The company’s social responsibility efforts include fair trade initiatives that support women’s education programs around the world (the company partners with Global Fund for Women). 

It’s important to note that these programs are separate from those of parent company Estee Lauder Companies Inc., who owns the Aveda brand name but does not own any part of Aveda Corporation itself; however some products from both companies may contain similar ingredients due to common suppliers between both brands (e.g., rose oil).

Are you passionate about sustainable fashion? Take a look at our comprehensive guide to sustainable fashion brands and discover the ethical and environmentally conscious options available in the fashion industry.

Jane Iredale

Jane Iredale is a makeup line that uses natural ingredients and strives to be as eco-friendly as possible. 

The company doesn’t conduct animal testing, and all of their products are cruelty-free and vegan. Jane Iredale products are also made in the USA, so you can feel good about supporting local businesses.

Mineral Fusion

Mineral Fusion is a mineral makeup brand that uses natural ingredients, and its products are vegan, gluten-free and cruelty-free. 

Not only are the products good for your skin, they’re also good for the environment: Mineral Fusion makes its products in the USA. The company was founded by two women who were interested in creating an eco-friendly beauty brand because they “believed there should be an alternative to using conventional cosmetics.”

The best part about this brand is that it’s even better than some of my other favorites! Their mineral eyeshadows come in a ton of different colors the one I tried had a really pretty grey tone to it. I found that their eyeshadows lasted all day long without ever smudging or creasing (even on my oily eyelids).

Mineral Fusion also has a very wide range of lipsticks and lip balms in many different shades. 

The lipstick formula goes on smoothly and lasts through eating or drinking without fading away quickly like many other brands tend do do after being applied once; however if you don’t want something too bold then try out their tinted lip balms instead which come in neutral shades perfect for everyday wear!

Stay ahead of the game with our selection of the top 10 sustainable beauty products of the year 2023. Find out which eco-friendly products made the cut and explore the future of sustainable beauty at Unified Beaute.

Dr. Bronner’s Magic Soaps

Dr. Bronner’s Magic Soaps is a family business that was founded in 1948 and has been making soap ever since. They are one of the most environmentally conscious companies around, using fair trade and organic ingredients whenever possible. 

Dr. Bronner’s uses hemp oil instead of petroleum-based ingredients, which makes their products not only biodegradable but also hypoallergenic as well as all-natural. Not only will your skin be completely clean after using this product, but you’ll also smell amazing!


Origins is a skincare and beauty brand that has been around since 1990. The company uses natural ingredients, is committed to sustainability and strives to create products for all skin types. They also offer vegan alternatives for their customers who prefer not to use animal-based products.

Origins has a wide range of products available such as masks, cleansers and scrubs that are perfect for your face or even body. 

One standout product from Origins is its tea tree oil infused body wash which feels refreshing on the skin after a long day of work or exercise (or both).

Ole Henriksen

Ole Henriksen is a brand you need to try if you’re looking for natural products that are also vegan and cruelty-free. 

They have a range of products including cleansers, moisturizers, and serums. Ole Henriksen has been in business since 1991 and they’re based in Santa Monica, California. 

Their name comes from their founder who’s known as the “father of modern green beauty” because he created the first 100% botanical skin care line back in 1981 when he opened up his own shop on Melrose Avenue.

Ole Henriksen focuses on using only the purest ingredients to create their products so you can feel confident about what you’re putting on your face or body every day with this line!

Incorporating natural makeup into your beauty routine is not only better for your skin but also supports sustainability. Learn why more people are opting for natural makeup and discover the benefits of using chemical-free and environmentally friendly cosmetic products.

True Botanicals

True Botanicals is a California-based company that makes organic skincare products. The brand uses ingredients like seaweed, rose petals and chamomile to create natural products that are free of parabens, sulfates and synthetic fragrances.

True Botanicals is also a certified B Corporation a designation for companies that meet certain standards for corporate social responsibility (the “B” stands for “beneficial”). 

At True Botanicals, a portion of every sale goes towards environmental causes like planting trees in Nepal or helping bees through bee-friendly flowers.

Brand NameLocationProductsKey Features
True BotanicalsCaliforniaOrganic skincareOrganic ingredients, paraben-free, sulfate-free, synthetic fragrance-free, uses seaweed, rose petals, and chamomile.


If you’re looking to go green with your beauty routine, we hope this list has given you some inspiration. 

There are so many brands offering a variety of eco-friendly products, at different price points and with different scents and textures. 

When it comes down to it, the most important thing is that you find something that works for your skin type, budget, and lifestyle. We can’t wait to see what other brands make their debut next year!

Further Reading

Here are some additional resources to explore related to eco-friendly beauty brands and sustainable beauty:

10 Zero Waste Makeup Brands: Discover a selection of makeup brands that prioritize zero waste practices, offering sustainable alternatives to traditional beauty products.

6 Eco-Friendly Beauty Brands That Go Beyond Greenwashing: Learn about six eco-friendly beauty brands that are committed to sustainability beyond mere marketing claims, providing transparency and ethical practices.

Best Sustainable Beauty Brands: Explore a curated list of the best sustainable beauty brands available, offering environmentally friendly products without compromising on quality or effectiveness.


Can eco-friendly beauty brands deliver the same level of performance as conventional beauty products?

Eco-friendly beauty brands have made significant advancements in formulations, ensuring that their products deliver high-performance results without compromising the environment. Many of these brands utilize innovative technologies and natural ingredients to create effective and sustainable beauty products.

How can I verify if a beauty brand is truly eco-friendly and sustainable?

To verify the eco-friendliness and sustainability of a beauty brand, you can look for certifications such as “Certified Organic,” “Cruelty-Free,” or “Vegan.” Additionally, you can research the brand’s commitment to sustainable sourcing, packaging, and manufacturing practices. Transparent and open communication from the brand is also a good indicator of their dedication to sustainability.

Are eco-friendly beauty products more expensive than conventional ones?

While some eco-friendly beauty products may have a slightly higher price point compared to conventional counterparts, the price difference is not always significant. Additionally, considering the long-term benefits to your health and the environment, investing in sustainable beauty products can be considered a worthwhile choice.

How can I transition to using eco-friendly beauty products?

You can gradually transition to using eco-friendly beauty products by starting with one category (e.g., skincare, makeup, haircare) and slowly replacing conventional products with sustainable alternatives. Educate yourself on eco-friendly brands, read reviews, and consider seeking recommendations from experts or online communities dedicated to sustainable beauty.

Can eco-friendly beauty brands help reduce waste in the beauty industry?

Yes, eco-friendly beauty brands are actively working to reduce waste in the beauty industry. They often focus on sustainable packaging, promote recycling programs, and minimize single-use plastics. By supporting these brands, you contribute to their efforts to create a more sustainable and waste-free beauty industry.