2023 Beauty Trend Alert: Bold Lip Colors Are Making A Comeback

Bold lips are the hottest beauty trend of 2019. And while they’ve been around for centuries, they’re finding new ways to be incorporated into our lives and wardrobes. 

So what makes a lip color “bold”? Well, it isn’t just about how intense the hue is or how saturated it appears on your face. A bold lipstick can be any shade even pastel tones like mint green or baby pink so long as it’s fun and unexpected!

Do your makeup like this when you want to wear a bold lip
– Bold lip colors are set to make a comeback in 2023, becoming a prominent beauty trend.
– The trend includes a wide range of vibrant shades, from classic reds to bold berries and even unconventional colors.
– To rock bold lip colors confidently, consider selecting shades that suit your skin tone and personal style.
– Prep your lips by exfoliating and moisturizing them before applying bold lip colors for a smooth and long-lasting finish.
– Experiment with different formulas, finishes, and application techniques to find what works best for you.
– Don’t be afraid to play with contrast by pairing bold lip colors with simple eye makeup or a neutral face palette.
– Embrace the power and confidence that bold lip colors can bring to your overall look.
– Stay informed about emerging beauty trends and be open to trying new shades and styles.

1. Fiery Red

Red is a classic color that can be worn in many different situations. It’s perfect for the daytime, but it also works well at night. 

Red is flattering on almost all skin tones and makes your teeth look whiter, so if you have fair skin or light eyes, go ahead and try this bold hue! This color says “don’t mess with me” without being too over-the-top.

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2. Royal Purple

Royal purple, or “royal” for short, is a very popular color right now. It’s a blend of red and blue that tends to look black when seen in person. 

According to Pantone (the company responsible for creating the color system we use today), royal made its debut in the year 2020 as an unexpected trend on runways, but quickly became one of the most popular shades available.

Royal has been around since at least Ancient Rome and with its combination of traditionally masculine red/blue hues and feminine blackness, it makes sense why it’s become so trendy recently: this shade is all about being bold! 

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3. Cobalt Blue

Cobalt blue is a classic color that’s been popular for decades. It’s bold and can look great on everyone, which makes it perfect for any season. 

The shade looks good on everyone, so you don’t have to worry about finding the right color for your skin tone. 

In the summertime, cobalt blue gives off an airy feel as if your lips are kissing the sky. It’s also a great choice in the fall because it pairs well with dark lipsticks and fall colors like burgundy and maroon. And in wintertime? Cobalt blue is perfect when paired with light pink or white lipstick!

4. Neon Coral

If you’re looking for a pop of color, neon coral is an excellent choice. It’s a bright, warm-toned shade that’s great for summer and spring not to mention, it will look fantastic on the beach. 

Neon coral looks especially cute when paired with denim or white clothing (think: shorts), but it can also be jazzed up with bold accessories like statement earrings, necklaces, or even your favorite pair of sunglasses.

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5. Orange Sherbet

Orange sherbet is a pinkish orange with a hint of brown, making it perfect for any skin tone. Orange sherbet works especially well on pale and olive skin, as the orange hue will make your complexion pop. 

For those with darker complexions, like myself, this color can be used to complement your natural coloring. It’s also great for summertime because it’s not too warm but still has enough glow to work during the warmer months.

6. Classic Pink

The mid-century color palette is already on the comeback trail, but it’s about to get another boost from the pink family. 

The new generation of hot pinks think candy apple reds and lollipop purples are here to stay. “Pinks are very flattering for all skin tones,” says makeup artist Val Garland. “They’re fun and feminine, but they can also feel sophisticated.”

Val recommends pairing a bold lip with a neutral eye (think deep browns or blackened greens) to make sure that your look is still balanced and polished in an office setting or at a special event like prom or homecoming. If you want an even subtler effect, try one of these subtle shades instead:

  • Candid Coral: This peachy hue was made for springtime weddings; wear it with just mascara to keep things understated
  • Pink Vino: This wine-infused shade will add just enough color without making anyone do a double take

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7. Rainbow Unicorn

Rainbow unicorn is a bold, fun color that is making a comeback. This hue is perfect for summer because it’s bright, fun, and happy. It’s also great for parties because it makes you feel like you’re ready to dance all night long! 

Rainbow unicorn looks particularly good on women who are wearing white dresses at weddings or other formal occasions. And if you love springtime colors such as pastels rainbow unicorn will add some brightness to your wardrobe while still keeping with the colorful theme of this season.

ColorBold, fun, vibrant
Seasonal SuitabilityPerfect for summer
MoodBright, fun, happy
OccasionGreat for parties
FeelEnergized, ready to dance

Rainbow Unicorn: Vibrant and Playful Color

Embrace the vibrant and playful shade of rainbow unicorn, a bold and fun color that is making a comeback. Perfect for summer, this hue exudes energy, joy, and a sense of happiness. It’s the ideal choice for parties, as it instantly uplifts the mood and makes you feel ready to dance all night long.

Allow this color to add a touch of vibrancy and playfulness to your look, creating an overall appearance that is as captivating and enchanting as a rainbow unicorn.

8. White-Out

White-out: Show off your natural beauty with this trend. White-out looks great on darker skin tones, because it’s the perfect way to show off your tan and freckles!

Bold lip colors: For those of us who prefer a more classic look, a bold lip color like magenta is the perfect way to complement your natural beauty.

Dark smokey eyes: If you’re looking for something dramatic, dark smoky eyes will have everyone talking about how beautiful you look.

9. Olive Green

Olive green is a shade of green that sits between yellow and blue on the color wheel. This color is associated with nature, and it’s a common color in plants and animals. Olive green is also popular in fashion, interior design, and art.

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10. Black-Out

As the name suggests, black-out is a bold lipstick color that is perfect for all occasions. Black-out offers an added dose of drama and mystery to your look, which makes it a great way to add some edge to your beauty routine even if you’re not looking to shock people with your makeup choices.

Black-out lipsticks are typically dark shades of reds and browns, but there are also options in other colors such as navy blue or purple. 

Black-out lipsticks are easy on the eyes because they don’t stand out too much from natural hair color (unless you happen to have black hair). 

If you’re going for more dramatic eye makeup looks, consider wearing black liner instead of using one with any kind of sheen like glitter or shimmery white pigment..

Lipstick ColorBlack
VersatilityPerfect for all occasions
EffectBold, dramatic, mysterious
Makeup ChoiceAdds edge to beauty routine
Shock ValueCan be used for impactful makeup looks

Black-Out: Dramatic and Mysterious Black Lipstick

Enhance your makeup repertoire with the bold and mysterious shade of black-out lipstick. This versatile lipstick color is perfect for all occasions, offering a dramatic effect that adds an edge to your beauty routine. Embrace this shade for impactful makeup looks without aiming to shock people.

Black-out provides a dose of drama and mystery, making it a statement choice that adds a touch of allure to your overall appearance.

11. Metallic Yellow Gold

You love yellow gold. It’s the perfect color to use as a highlight or base, and it looks good on almost everyone. 

The shimmery finish makes you feel like a goddess, and the warm nature of the hue gives you an instant boost of confidence. You can wear this color alone or pair it with other bold lipsticks to create unique combinations that will make heads turn wherever you go!

12. Starry Night Sky Bluetakeaway

Blue is a cool color, with a calming effect. It’s also popular for makeup, clothing and decorating.

Blue-green eyeshadow is the most versatile shade of blue for makeup. It pairs well with many other colors and is flattering on most skin tones. 

Blue lipstick can be worn by anyone who likes bold lips, but it looks especially good on fair-skinned girls with pink undertones in their skin or hair (a common feature of redheads). Blue dresses are also popular this season they’re an excellent choice for evening events or spring weddings!

Popular UseMakeup, clothing, decorating
Versatile ShadeBlue-green eyeshadow
Complementary ColorsMany other colors
Flattering onMost skin tones

Blue: A Versatile Makeup Shade

Incorporate the mesmerizing hue of blue into your makeup routine with the versatile shade of blue-green eyeshadow. Compatible with various complementary colors, this shade is flattering for most skin tones, making it a popular choice among makeup enthusiasts. Blue is not only aesthetically pleasing but also has a calming effect, making it a desirable option for makeup, clothing, and decorating endeavors.


With so many new bold colors to choose from, you’re sure to find the perfect one for your springtime beauty look. 

If you’re feeling lost at sea in terms of where to start with this trend, we recommend going with one of our top choices: black-out or starry night sky blue!

Further Reading

Here are some additional resources for further reading on bold lip colors and related beauty trends:

Vogue – 5 Retro Beauty Trends That Are All Set to Make a Comeback: Discover the retro beauty trends that are reemerging in the modern beauty world and how you can incorporate them into your makeup routine.

Business of Fashion – Colour Cosmetics Make a Bold Comeback: Dive into the world of color cosmetics and learn how they are making a bold comeback, revolutionizing the beauty industry with vibrant shades and innovative formulations.

3INA Blog – Trend Alert: The Boldest Lipsticks: Explore the latest trends in bold lipsticks and get inspired by the boldest shades and finishes available in the market, along with tips for achieving a flawless statement lip.


Here are some frequently asked questions about bold lip colors:

What are the best bold lip colors for different skin tones?

The best bold lip colors will vary depending on your skin tone. Some universally flattering shades include rich reds, deep berries, and vibrant fuchsias. Experiment with different colors to find the ones that complement your unique complexion.

How do I prevent bold lip colors from smudging or bleeding?

To prevent bold lip colors from smudging or bleeding, start by prepping your lips with a lip primer or concealer. Use a matching lip liner to define the edges of your lips, then apply the lipstick and blot with a tissue. For added longevity, consider using a lip sealant or setting powder.

Are there any specific lip care tips for wearing bold lip colors?

Yes, it’s important to keep your lips well-hydrated and exfoliated before applying bold lip colors. Regularly use a lip scrub to remove any dry or flaky skin, and apply a nourishing lip balm to keep your lips moisturized. This will help the color go on smoothly and last longer.

Can I wear bold lip colors for everyday looks, or are they more suitable for special occasions?

Bold lip colors can be worn for both everyday looks and special occasions, depending on your personal style and confidence. If you’re new to bold lip colors, start by wearing them for social events or outings where you feel comfortable, and gradually incorporate them into your daily makeup routine.

What are some tips for creating a flawless application with bold lip colors?

To achieve a flawless application with bold lip colors, start by applying a lip liner in a shade that matches or complements your lipstick. Use short, precise strokes to outline and fill in your lips. Then, apply the lipstick using a lip brush for maximum control and precision. Remember to blend and clean up any edges for a polished look.